2026 - A Turning Point

Welcome to the new AWKN with Intention Newsletter—and welcome to an important turning point. This year marks a major milestone for me - Awaken with Intention, LLC is now AWKN Enterprises, LLC. As readers and clients of my previous newsletters, you are the first to know.

This is a rebrand, yes—but it is not cosmetic. It is not a pivot born from restlessness or a desire to appear bigger, trendier, or more polished. It is the natural result of lived experience finally catching up with language.

For years, Awaken with Intention named the heart of my work: consciousness, presence, intentional living. This name has carried me through seasons of healing, clarity, and reorientation. It mattered deeply, and it still does.

However, as my work, responsibilities, and the women I have been serving have grown, I realize what I have been doing is no longer just awakening awareness. I have been helping women build.

Build lives.

Build businesses.

Build leadership capacity.

Build financial security.

Build something strong enough to hold grief, ambition, creativity, responsibility, and change—at the same time.

Awakening is essential. But awakening alone is not enough.

Awakened women still have to lead teams, make money decisions, set boundaries, recover from loss, and show up consistently in a world that does not slow down for recovery, healing, and insight. I have found that what is needed is a structure that could hold awakening and translate it into lived, durable success.

This is why I have rebranded.

AWKN Enterprises, LLC reflects a broader truth: my work is about enterprise in the deepest sense of the word.

Enterprise as responsibility.

Enterprise as stewardship.

Enterprise as the courage to build something that lasts—internally and externally.

Dropping the vowels was intentional. AWKN signals clarity, strength, and simplicity. It marks a move away from softness-as-default and toward grounded authority—without abandoning soul, creativity, or compassion.

This rebrand comes from decades of leadership across various industries, entrepreneurship, profound personal loss, rebuilding more than once, and coaching women through their own major transitions where platitudes don’t help and surface-level tools fail. It comes from seeing—again and again—that women don’t collapse because they are weak.

They collapse because they are carrying too much on foundations that were never designed to hold the full weight of their lives.

This realization is what is shapping my next chapter in my business, and it is what is leading me to name, clearly and unapologetically, the framework that has been quietly guiding my work all along.

This year, through the AWKN with Intention Newsletter I am going to introduce my readers to the 4 Pillars of Success - Wealth, Purpose, Distinction, Soul framework and the Buddhist mind training philosophy of Lojong that I have been using to help grow my business and move forward in the next chapter of my life.

These past few years since losing my son and husband has taught me that:

• Wealth matters because financial clarity creates freedom. When women lack clarity, confidence, or structure around money, every decision becomes heavier than it needs to be. Wealth isn’t about excess—it’s about stability, choice, and self-reliance.

• Purpose matters because misaligned effort drains life force. Purpose sharpens focus and ensures that what you are building actually matters to you, not just to your résumé, your family, or the expectations placed on you.

• Distinction matters because leadership requires presence and boundaries. This pillar is about authority without aggression, visibility without burnout, and calm command instead of constant reactivity.

• Soul matters because success without inner life eventually collapses. This pillar protects creativity, meaning, spirituality, and truth—so achievement doesn’t cost you yourself.

These four pillars are inseparable. If one is weak, the whole structure strains. AWKN Enterprises exists to help women strengthen all four—so their lives and businesses are resilient, prosperous, and deeply lived.

In Buddhism, Lojong means mind training. It is a collection of 59 concise teachings developed to help people work skillfully with difficulty, ambition, fear, reactivity, and change. Lojong is not about belief and it does not require you to be Buddhist. It is psychological, ethical, and deeply practical. Its purpose is to train the mind and nervous system so wisdom and compassion remain available—especially under pressure.

So why Lojong and the 4 Pillars of Success now?

Because I believe that modern life is training women to do the opposite.

Speed over discernment.

Urgency over clarity.

Performance over presence.

Lojong restores balance. It teaches us how to respond instead of react, how to build resilience without hardening, and how to lead from inner authority rather than external validation.

The 4 Pillars of Success gives us the framework to create lives and businesses that are fulfilling, impactful, and rich.

Throughout this year in the AWKN with Intention Newsletter, I will move through the Lojong teachings slowly—one per week—and weave each teaching into the 4 Pillars of Success. I will show you how mind training directly impacts wealth decisions, leadership presence, purpose alignment, and soul integrity. This is inner work that touches real life.

You’ll receive teachings, reflections, and applications designed to strengthen your inner foundation while sharpening your outer effectiveness—as a leader, entrepreneur, and woman navigating a complex world.

As previous readers and clients, my hope is that you will find this new newsletter invaluable in your life this year. But if you wish to unsubscribe, you can do so, without any hard feelings, below. If you choose to continue to receive the weekly newsletter, I hope you will engage with the content, ask questions, and share your thoughts.

Next week, I will begin with the first teaching: First, train in the preliminaries, so that we start with preparing the ground—because everything strong is built that way.

I’m honored to walk this year with you.

Strong back. Soft front. Clear intention.

— Jen

Founder, AWKN with Intention

CEO, AWKN Enterprises, LLC